SUP Lifestyle Brand & Activewear collection SUPMerge is a new paddleboard lifestyle brand and fashion-centric line of activewear to hit shores nationwide. With style influences from lakes, rivers, beaches and runways around the world, fashion meets function with the advent of the style-savvy, high-end activewear line, SUPmerge. Embracing the needs of the growing surface water sport community, SUPmerge founder, designer, and avid paddler, Kimberly Schamber, fuses hydrophobic, 50+SPF, 4-way stretch fabric with on-trend silhouettes in the Spring 2014 collection. This first season offers halter dresses, mini-wrap skirts, “Drop-Down” capri pants to board shorts, halter tanks and front zip vests. Now SUP lovers can navigate on their boards and on the beach in style.